Larry Weber
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Description
We see webs everywhere, but do you know which spider made each web? And for what purpose? This user-friendly guide by award-winning science teacher and lifelong spider watcher Larry Weber helps you untangle the mystery of spider webs and demystify the many purposes of silk. Did you know that spiders have up to seven silk glands and that each produces a different type of silk? The complex process of building a giant orb web is explained in detail....
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Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today's purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition.
This path requires a reinvention of today's dated business model,...
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A New Age of Reason: Harnessing the Power of Tech for Good provides a roadmap for integrating emerging world-changing technologies, such as AI/robotics, chips/sensors, and quantum computing, to solve some of today's thorniest and most pressing problems like climate change and world hunger.
The author offers inspiring examples of companies using technology to positively impact humanity. The book provides an actionable playbook to transform your...
Author
Description
The first edition of Marketing to the Social Web has become one of the strongly backlisting titles on the hot topic of social media. Three new chapters, and additional updates to this 2nd edition will enable the book to stay relevant and compete with the slew of business books on social media and marketing that will be releasing in the next 12 months. New chapters cover: Facebook: The Google Killer This chapter will discuss how Facebook will monetize...